Facebook Management of a social media campaign can include many separate factors. One of the most important things on a fan page is your display picture. A lot of businesses are simply using a 180px by 180px display picture, but there is so much more room to play around with. This box only really allows companies to display their logo, but there is much more to a company than there logo.
What Is Allowed?
Facebook are fairly restricted in terms of width, but height can be completely up to you. Facebook allows a height of 550px to be used, so instead of the 180px box, we as web design experts now have an extra 370px in height to play around with.
You should easily be able to find things to fill this huge gap, but don’t feel to pressure as your image can have any height in between the boundaries. It is best practice to keep your logo on the top of the page, this helps with brand recognition and also tells the user that the logo is the most important thing to remember and this will help establish your business as a brand.
Some of the things that you could enter into the profile picture are: the most obvious contact information, e.g. telephone number, website and email address. If your company is hot on social media and are active on more than one network, e.g. Twitter and Google Plus, then you should definitely make that public, for example including @username with the Twitter logo next to it.
There are a lot of possibilities with Facebook, especially with the profile picture because it is one of the least restricted and there is a lot to work with. Remember that this is one of the first things your visitor will see, so make sure you make a good impression.