We have been reiterating time and again the fact that when creating a website the motivation should not be according to what the website designer wants nor it should be fully according to what the website owner wants. Rather, the website design should be developed according to what the user and targeted audience wants. This basic rule sometimes is being forgotten by many website designers because of the fact that they would want to incorporate their “personal touch” into the web design. As a result, the website is developed for the web designers appreciation not for the ease of use of the website visitors. Remember that websites are developed to engage potential clients into purchasing or availing products or services. Therefore it is very important to develop a website with the target audience in mind.
Making Web Design Easy to Read
One of the main reason why website visitors stay longer in a certain website is the fact that the information contained within the site is very easy to read. This is why it is very important to make sure that your texts or content are easy to read this is why the following should be taken into consideration:
1. Use Serif or Sans Serif Fonts – the two main font categories which are considered to be easily readable are serif or sans-serif, use this type of font in majority of your text content, further the font-size should be increased to 16pt. size rather than the default 12pt. Avoid using cursive texts or those considered as decorative texts.
2. Contrasting Foreground and Background Colors – texts have their own colors and in web design you can also manipulate the background color, in this case the foreground or the text colour should contrast with that of the background colour a good combination is by having a black font colour and white background colour.
3. Use proper spacing – space your texts properly, do not have them cramped up in a certain space, if possible widen the area where you are to place your text, remember that your text will contain the information that your site visitor might be looking for thus it is important to be generous in allotting space for your text.
Making your website text readable is the first step to encouraging website visitors to stay on your site longer or to constantly revisit your site. Making things convenient for your website visitors creates a sense of trust and reliability between your users and your overall web design or website for that matter.