The incorporation of the new elements in HTML 5 makes it possible for every website owner to incorporate video in their web design. Using a video in your website to augment not only your web design but most of all your content would greatly help increase not only your website traffic but it would also help your users maintain attention into your website. Video is a popular content of choice nowadays for a website design because of the different benefits that it could give to your website design and to your website traffic.
Benefits of Video
Using videos in your website design gives several benefits and these are the following:
1. Visual Content – videos are considered to be better than text content as based on the point of view of a website visitor. Although text content is better for SEO the incorporation of videos as your website content could help your website viewers to understand better the message which you are trying to convey.
2. Lesser Bounce Rate – since videos can make your users or website users to stay focused on your video, provided you have made it interesting, you websites’ bounce rate is going to be greatly reduced. Bounce rate is the total number of website visitors who have not stayed longer than thirty seconds in your website and have already clicked away from your website. Reducing your bounce rate would not only increase your sites’ potential return of investment but also increases the reliability of your website.
3. Captures Attention – site visitors can always click away from your website, but having a video incorporated in your website design will increase the possibility of capturing the attention of your website visitors and once captured other benefits would follow such as lesser bounce rate and improved visual content.
Using videos in your web design does not only allow you to add beauty to your website but rather it also adds traffic benefits to your website. Indeed video is already made essential to website design as it can be an alternative to your text content.