In our previous blog post we have actually made it clear why it is necessary for website designers to incorporate in videos in their web design. Just in case you have missed it the main gist of the reasons on why you should use video or incorporate video in your web design is to increase the time spent of your website visitors on your website, this is beneficial because of the fact that you are able to capture the visitors’ attention thus giving him or her the salient points about your website or about your product or services. A visitor staying longer in your website would also mean that your bounce rate will decrease.
Enter HTML5
The talk about incorporating video into the web design became popular when the World Wide Web Consortium have announced and implemented the video incorporation capability of HTML 5 through its new element the <video> element. Before HTML 5 incorporating video in a web design concept was never thought-of, because of the fact that before a video could be played there is a need to download external video players, with HTML5 however there is no need for such third party software application.
The Acceptable Video File Format For Web Design
Now that you have an idea on the benefits of a video being incorporated in your web design you have to understand that not all video file format are applicable to be used with HTML 5. There are only some recognised video file formats which every new browser is compatible with and these are the following:
1. MP4 – also called the MPEG-4 it utilises the video codec H264 and the audio codec AAC. However this video file format is only compatible with Internet Explorer version 9 and Apple Safari 5.
2. WebM – this video file format utilises the audio codec Vorbis and the video codec VP8. It is compatible with the latest versions of Firefox, Google Chrome and Opera.
3. Ogg – a video file format that utilises the audio codec Vorbis and the video codec theora, this video file format is compatible with Firefox, Google Chrome and Opera.
Conclusion
As you can see not all file formats are compatible with all of the different available web browsers, this is why when creating a website design with video in it, you have to make sure that you are using a file format that best fits majority of web browsers, on top of that choose a file format which is compatible with web browsers that are commonly used by internet users.
