Whether a web designer likes it or not a good web design is not of a monochrome scheme, while monochrome may work with some designs most of the web designs require the incorporation of different colors. Apart from the fact that colors would add to the aesthetic value of the website colors actually plays a very important role in the converting traffic to revenue, this is because of the fact that colors do have some psychological effect to various types of website users. In website design coding the different colors is very flexible, the flexibility characteristic in defining colors in your website design is due to the fact that there are several ways on how you can specify the colors and how web browsers would interpret the color values specified using the Cascading Style Sheets. In specifying the colors in your website design there are several values that are being recognised by the web browsers as specified the color property of Cascading Style Sheets or CSS. These are the three ways on indicating a color value in Cascading Style Sheets:
1. English Value or Text Value – the English or text value is simply the color value that is indicated by the name of the color itself. An example would be “color:red” where color is the element property and red is the color value. The limitation of this type of color value is that the colors are limited to the color names known to every web designer, different shades of colors could not be specifically indicated.
2. Hexadecimal Value – the hexadecimal color value is using hexadecimal numbers in specifying the color, there are three pairs in a hexadecimal value where each pair would indicate shades of red, green and blue respectively. An example in CSS is “color:#FFAA00” where FF pertains to the intensity of the red color, AA refers to the intensity of the green color and 00 pertains to the intensity of the color Blue. The only limitation of this is that the shades or intensity of the colors are limited only with the highest hexadecimal value.
3. RGB Value – the RGB color value in web design is the most flexible in indicating specific colors in your web design. The syntax for specifying this color “color:rgb(111,10,122)” where the sets of numbers separated by a comma corresponds with the color intensity of red, green and blue respectively. This is the best color indicator as each numeric value could be specified based on the specific intensity of the colors red, green and blue allowing you to combine more colors.